- Quantitative Forschungsmethoden
- Innovationsmanagement und Strategie
- Marketing & Vertrieb
Professor für Wirtschaftspsychologie an der HFT Stuttgart
Mercedes-Benz AG: Business Innovation und Business Development, zuletzt Manager Digital Transformation Mercedes-Benz Cars.
PhD , Leeds Beckett University (UK) zum Thema Akzeptanz von Fahrerassistenzsystemen
MBA Hochschule Pforzheim und Brighton University (UK)
Co-Founder AcceptanceLab - Forschungsgruppe zur Akzeptanzforschung (www.acceptancelab.com)
Leitung Plan G - Zeit zu Gründen. Hochschulweite Initiative zur F?rderung der Gründungskultur
Anything as a Service in der Industrie: Zwischen Hype und Realit?t. Vom konventionellen Produktionswerk zum resilienten Kompetenz-Werk durch Industrie 4.0. No. 001 AP7. Werk 4.0, 2024.
What Will the Delivery Robots Bring Us Tomorrow?. International Journal of Consumer Studies, 48(5), e13093.
Will air taxis extend public transportation? A scenario-based approach on user acceptance in different urban settings. Transportation Research Interdisciplinary Perspectives, 23, 101001.
Autonomous Racing as the Future of Motorsport. The Future of Motorsports: Business, Politics and Society, 160.
User needs over time: the market and technology maturity model (MTMM). Journal of Innovation and Entrepreneurship, 12(1), 39.
Buying NFTs to Support Artists? The Impact of Moral Values on the Acceptance of NFTs. In 2023 International Conference on Information Management (ICIM) (pp. 98-103). IEEE.
The effect of a functional prototype on user acceptance in transportation: Assessing the level of acceptance before and after the first demonstration flight of an air taxi. Transportation Research Interdisciplinary Perspectives 11 (2021): 100444.
Air Taxis as a Mobility Solution for Cities—Empirical Research on Customer Acceptance of Urban Air Mobility. In??Innovations for Metropolitan Areas. Springer, Berlin, Heidelberg, 2020. 93-103.
Trust in Partially Automated Driving Systems for Trucks: A Quantitative Empirical Study. In?Innovations for Metropolitan Areas?(pp. 133-143). Springer, Berlin, Heidelberg.
Acceptance of air taxis-A field study during the first flight of an air taxi in a European city (Preprint available at https://osf.io/preprints/rqgpc/)
Digital Automation of Customer Contact Processes–an Empirical Research on Customer Acceptance of different Chatbot Use-cases. In: Digitalen Wandel gestalten. Springer Gabler, Wiesbaden, 2019. S. 217-229.
Towards a circular economy – how business model innovation will help to make the shift (2018), in Int. J. Business and Globalisation, vol. 20 issue 1, pp.71–83.
Acceptance of shared autonomous vehicles-a correspondence analysis of new car buyer attitudes. International Journal of Sales, Retailing & Marketing, 2018, 7. Jg., Nr. 2.
Innovationsstrategien für die digitale Transformation von Industrieunternehmen (2018), in Innovationsmanagement 4.0, V?lker, R. and Friesenhahn A. (Eds.), pp. 67-72
On the origin of innovations—the opportunity vacuum as a conceptual model for the explanation of innovation (2017), in Journal of Innovation and Entrepreneurship, vol. 6 issue 5, pp. 1-18
Will digital boost circular? Evaluating the impact of the digital transformation on the shift towards a circular economy (2017), in International Journal of Management Cases, vol. 19 issue 1, pp. 22-31
The Digital Business Transformation Paths from Manufacturer to Digital Ecosystem Provider - Analyzing the Strategic Options of Large Corporations towards Digitalization (2017), in Allied Academies International Conference Proceedings, Vol. 18 (2), pp. 74-78
Business Model Innovation in a Circular Economy - Reasons for Non-Acceptance of Circular Business Models (2016), in Open Journal of Business Model Innovation, Vol.1(1)
Measuring consumer innovativeness: An empirical re-evaluation of Roger’s Innovativeness Scale (2015), in International Journal of Sales, Retailing and Marketing, Vol.4 (2), pp.86-96
Innovation Acceptance - The Case of Advanced Driver-Assistance Systems (2014), in SpringerGabler Research, Wiesbaden
Applications of psychological constructs in global empirical consumer acceptance research: a meta-study (2014), in Int. Journal of Business and Globalisation, Vol. 12 (1), 2014
Understanding consumer acceptance of Advanced Driver-Assistance Systems – a qualitative study on the German market (2012), in International Journal of Sales, Retailing and Marketing, Vol.1 (3), pp.32-40
Consumer acceptance of product innovations – a qualitative approach (2012), in Entrepreneurial Communications, Access Press UK
The role of brand trust in the individual decision process towards the use of new technologies: An empirical investigation (2011), in The Psychology of Education Review, vol. 35 issue 1, pp. 8-11
Ver?nderte Kundenwünsche als Chance zur Differenzierung. Herausforderungen für das Marketing am Beispiel neuer Mobilit?tskonzepte (2011), in Zukünftige Entwicklungen in der Mobilit?t - Betriebswirtschaftliche und technische Aspekte
A critical literature review on consumer acceptance of product innovation (2011), in International Journal of Management Cases, vol. 13 issue 3, pp. 235-241
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